CONSUMER PRODUCTS — IDENTITY, STOREFRONT, COMMERCE

FORME

2025Consumer products9 weeksIdentity · Storefront · Commerce

The brief

FORME is a family of twelve everyday objects designed for desks, commutes, kitchens and rest. The identity and storefront treat the range as a collection rather than an inventory.

Create a system that could hold across a desk tray, a commuter bottle and a small carry object without flattening their differences. The store needed to let someone arrive looking for an object for their desk and leave with the right thing, even if they did not know its product category.

THE CATALOGUE

Sorting by conventional product type produced four arbitrary groups. Sorting by use produced desks, commutes, kitchens and rest—a browsing structure that matches the sentence a customer arrives with.

FOUR COLOURWAYS

Colour selection happens on the photograph rather than on an isolated swatch. Each choice recomposes the full image so the customer evaluates the object as it will actually live, beside the rest of the collection.

SPECIFICATION

Dimensions, materials and weight sit above the fold at the same visual level as the marketing copy. An object sold on its form should survive being measured.

CHECKOUT

The purchase path uses three steps, requires no account and keeps the cart visible throughout. Removing forced registration protects the momentum built by the editorial product pages.

Details

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