D2C commerce / Product finder
LapMitra
Storefront — trust and price in the first screen
A Hindi-first refurbished-laptop storefront that moves buyers from use case to product, EMI, warranty, and assisted purchase.
Context
Refurbished-laptop buyers need to judge suitability, condition, warranty, payment, and support before they can trust a low-priced device.
The problem
The experience had to reduce technical and purchase anxiety for people shopping by practical use rather than processor specifications alone.
Approach
- Write the core journey in direct, conversational Hindi.
- Let shoppers enter through use case, catalogue, or a guided laptop finder.
- Keep EMI, warranty, quality checks, and support visible near product decisions.
- Use WhatsApp as an assisted-commerce layer rather than a disconnected contact link.
Key decisions
- Start with the jobStudents, office users, and online learners can begin with what they need to do instead of decoding hardware language.
- Price needs contextThe site pairs the headline price with monthly EMI, warranty, charger, delivery, and quality-check information.
- Assistance stays closeCall and WhatsApp paths sit beside browsing and product details so questions do not become an exit from the journey.
What shipped
- A live catalogue with product detail routes and use-case filters.
- A guided laptop-selection flow.
- EMI, warranty, support, FAQ, and policy journeys.
Evidence boundary
The live site contains customer and product claims. This case study must not repeat them as independently verified results.
Guided finder — choice begins with the job to be done