
COMMERCE — PRODUCT, COMMERCE, OPERATIONS
LapMitra
The brief
LapMitra sells refurbished laptops to buyers who know what they need to do, but do not necessarily know how to translate that need into a specification table.
Replace a specification-first purchase path with one that begins with use, returns three candidates, and makes every guarantee visible at the moment of comparison. Because the order closes with a person on WhatsApp, the product also needed a clean handover instead of a conventional checkout.

THE QUESTION
The opening screen asks what the laptop is for and offers six answers. There is no brand list, price slider or technical taxonomy. A buyer who understands their own use case should not need to learn a retailer’s filter system.

THREE, NOT THIRTY
Each answer produces three matched machines. A longer list is easier to build but harder to act on. Three keeps the decision understandable and forces the recommendation logic to be good.

THE GUARANTEES
The fifteen-point inspection, thirty-day return, cash on delivery, starting price and EMI choices appear beside the comparison. A guarantee buried in terms and conditions is a guarantee the customer prices at zero.

THE HANDOVER
The chosen machine, inspection record and quoted price are carried into WhatsApp. The person receiving the conversation begins with the same context the customer used to decide.
Details





15
Point inspection
30
Day return
3
Machines per answer